I am currently Co-founder and Principal at Weft Strategy. I also lecture and research at the School of Design at University of Technology Sydney and serve as a Australian Design Council Advisor and Good Design Australia Ambassador. Prior to this, I completed my doctoral research at University of Sydney, proposing that design be revalued as a liberal art of our technological age. I then worked as a writer and designer at the design consultancy Second Road and co-founded a strategic design unit within the design agency Frost*collective before establishing Weft Strategy with James de Vries.

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